→ Volkswagen: MOIA
THE SOCIAL MOVEMENT
THE SOCIAL MOVEMENT
A mobility brand for the 21st century. We created MOIA from the ground up (Naming, design, film) as Volkswagen's 13th, newest shared car pooling brand. In a world of Uber's and Lyft's, where riding solo seems normal - How do you change peoples behaviour around sharing rides? You look at the streets and rather than redesign the streets, you rewire the people. We kicked it off at TechCrunch, with the world's first vehicle designed from scratch for sharing.
Alongside the launch film and branding, we created a full product walkthrough in VR, Product Photography and digtial guides.
A mobility brand for the 21st century. We created MOIA from the ground up (Naming, design, film) as Volkswagen's 13th, newest shared car pooling brand. We kicked it off at TechCrunch, with the world's first vehicle designed from scratch for sharing. In a world of Uber's and Lyft's, where riding solo seems normal - How do you change peoples behaviour around sharing rides? You look at the streets and rather than redesign the streets, you rewire the people.
Client: Volkswagen •
Agency: Khanna\Reidinga •
Role: Art Director + Creative •
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Production: Marken Film •
Director: Lutz Hattenhauer •
Creative Director: Hesling Reidinga •
LAUNCH FILM
