A global campaign that took Bugaboo’s design philosophy: creating products engineered for what’s next: adaptable, durable, built to evolve into the emotion realm, beyond the product itself.
Enter - Designed for the Future: a new platform for Buagboo which is a reflection on the children who will inherit that future and the products that are built for them.
The brand film is centers on a new child entering the world. It moves between the intimate and the expansive - small hands, growing curiosity, shifting environments. Hinting at the unknown worlds children will step into.
The film avoids overtly harsh narrative, instead allowing space that hazy, wonderful and tiring first moment of parenthood.