A global campaign that took Bugaboo’s design philosophy: creating products engineered for what’s next: adaptable, durable, built to evolve into the emotion realm, beyond the product itself.
Designed for the Future becomes a reflection on the children who will inherit that future. The film moves between the intimate and the expansive - small hands, growing curiosity, shifting environments. Hinting at the unknown worlds our children will step into.
Visually poetic yet emotionally rich, the film avoids overt narrative, instead allowing space that hazy, wonderful and tiring first moment of parenthood.