A global campaign that took Bugaboo’s design philosophy: creating products engineered for what’s next: adaptable, durable, built to evolve.
Enter: Designed for the Future. A new platform for Buagboo which is a reflection on the children who will inherit that future and the products that are built for them.
The brand film centers on a new child entering the world and the musings of what are to come. It moves between the intimate and the expansive. Hinting at the unknown possible worlds, with the thought that Bugaboo will be there to adapt from day one.
Role: Developed the 60’ film concept, OOH stills, product films and a new design + art-directional guide, and guided the entire production in Bangkok.