Nature isn’t just a backdrop for parenthood; it’s an basis. That was the starting point for "Nature to Nurture," a global launch campaign built to introduce the eco-friendliest all-terrain pushchair, the Bugaboo Fox 5 Renew.
For this seasonal launch, we wanted to capture the shared instinct between the natural world and parenthood. The art direction relies on this contrast: the raw, vast scale of the environment meeting the fragile intimacy of a newborn. We shot families in striking outdoor locations, reflecting the natural and sustainble process of the product.