𓅠 INDEPENDENT ART DIRECTOR








POLAROID
COLOUR IS WEIRD

To launch Polaroid's brand new psychedelic Retinex Film Frames and explain the mind-bending colour theory behind them, we collaborated with Charlie Toqué to create a 70s-inspired animated 'science lesson' of cosmic proportions.  

In our film ‘dot’ unpacks the science behind how our brains perceive hues.






















PRESS


CREDITS

Creative Director: Patricia Vaerlla 
Creative/Writer: Alex Rigby 
Producer: Julie Courtsy 
Producer Harmony Boda 
CMO: Nicolas Kettelhake

Animation House: Jelly 
Animator: Charlie Touque