To launch Polaroid's brand new psychedelic Retinex Film Frames and explain the mind-bending colour theory behind them, we collaborated with Charlie Toqué to create a 70s-inspired animated 'science lesson' of cosmic proportions.
In our film ‘dot’ unpacks the science behind how our brains perceive hues.
For this project I guided concept, storyboarding, styleframes, a set of remote photogrpaphers around the globe shooting for Polaroid and the studio product shoot. We also devloped a campaign playbook for all assets and ads.