Our Christmas card, which went unexpectedly viral. A simple story of a family of pine trees buying a decorative human for their living room. Touching, warm and creepy in equal measure.  It spawned a flurry of 'meanwhile in the Netherlands' memes, millions of impressions of Imgur, Reddit, US TV and news coverage and a coveted a Vimeo Staff Pick. 

Agency: Khanna\Reidinga 

Role: Art Director + Creative

Director: André Maat