→ Hi-Tec

AW17: COMFORTABLE ANYWHERE

AW17: COMFORTABLE ANYWHERE

Outdoor footwear brands tell us to run faster, climb higher and sweat more. But no one helps with the crucial first step - actually getting out there. Hi-Tec is here to democratise the outdoors, make it for all, not the elite few. We launched this new brand mission from the ground up with a new strategic positioning, look and feel, brand film, photography and global retail. 

Client: Hi-Tec • 

Agency: Khanna\Reidinga •

Role: Art Director • 

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Designer: Tim Hardie •

Producer: Gemma Trounce •

Production: Operator Amsterdam •

Photographer:  Masha Osipova‎  •

Creative Director: Hesling Reidinga •

AW17' LAUNCH

RETAIL + BRAND BOOK REFRESH

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