→ Hi-Tec
AW17: COMFORTABLE ANYWHERE
AW17: COMFORTABLE ANYWHERE
Outdoor footwear brands tell us to run faster, climb higher and sweat more. But no one helps with the crucial first step - actually getting out there. Hi-Tec is here to democratise the outdoors, make it for all, not the elite few. We launched this new brand mission from the ground up with a new strategic positioning, look and feel, brand film, photography and global retail.
Client: Hi-Tec •
Agency: Khanna\Reidinga •
Role: Art Director •
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Designer: Tim Hardie •
Producer: Gemma Trounce •
Production: Operator Amsterdam •
Photographer: Masha Osipova •
Creative Director: Hesling Reidinga •
AW17' LAUNCH
RETAIL + BRAND BOOK REFRESH
