NN believes each of their customers truly matter. This is a pretty broad claim for an insurance brand - so we needed to cement it firmly with truth for their 2017/18 European campaign. We realised this with the concept 'Life happens to all of us. But life happens to each of us'.  All bussinesses are the same, until you start one. All couples are the same, until you become one. All babies are the same, until yours is born - It's different when its yours. A campaign that's for all of us, but talks to each of us. 

Client: NN • 

Agency: Khanna\Reidinga •

Role: Art Director + Creative •

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Production: CZAR + Halal •

Photographer: Jane Stockdale •

Director: Billy Pos • 

Creative Director: Hesling Reidinga •

TVC 60'

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