→ Hi-Tec

It's not a very well known fact that during the 1980's, burglars and thieves within the U.K. used the Hi-Tec Squash Classic as a shoe of choice. To the point where English police identified criminals with these shoes. For their 2017 relaunch and as a homage to this strange history, we worked to create a full neighbourhood watch campaign. Warning the public about these shoes, and collaborating with boutique sneaker outlets across Amsterdam.

Client: Hi-Tec • 

Agency: Khanna\Reidinga •

Role: Art Director + Designer •   

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Copywriter: Max Gershfield •   

Photographer: Sophie Wright •   

PRINT CAMPAIGN

NEIGHBOURHOOD WATCH BOOKLET