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RIDER STORIES 

RIDER STORIES

VanMoof is a next level product with a high-end image, but potential riders wanted more than the gloss. 88% of people buying an e-bike have never used one before, so we needed to ignite experience beyond tech. 

Enter - Rider Stories. A documentary series format bringing to life characters who ride VanMoofs, giving us a peek into the fabric of chaotic cities.  Each snapshot reveals a fresh perspective on how riding can unlock bountiful, poetic possibility. 

The series was shot over two years - involving in-depth rounds of researching, chemistry calls (incredible stories, tears), storyboarding, directing and intricate film and photo production with 16 riders across Paris, London, New York and beyond.   

Agency: VanMoof (In-House)

Role:  Art Director

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Writer: Thomas Walton 

Directors: Jules Renoux/Studio Oggi/Emma Parkinson

Producer: Anwen Sheppard  

Project Manager: Grace Francis 

Creative Director: Pascal Duval  

Agency: Direct to Client

(Jöldswørth)

Role: Creative Lead 

Writer: Simon Harrington

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Director: Folkert Verdoorn 

Production: Cake 

Agency: Direct to Client

(Jöldswørth)

Role: Creative Lead 

Writer: Simon Harrington

-

Director: Folkert

Verdoorn 

Production: Cake 

Agency: Direct to Client (Jöldswørth)

Role: Creative Lead 

-

Writer: Simon Harrington

Director: Folkert Verdoorn 

Production: Cake 

Lacy - Berlin

VANMOOF_Day_1_LACY_analogue055
VANMOOF_Day_3_LUKAS_analogue_124

Cedric - Paris 

jules-renault_VanMoof_Rubix_DEF-14
jules-renault-vanmoof-12

Shevelle - London 

VanMoof Film Stills � Luke Fullalove-210921000000040010
VanMoof Film Stills � Luke Fullalove-210921000000020010

Rubix - Paris   

ILLGANDER_E1420620
ILLGANDER_L1140242

Mark - New York    

Screenshot 2023-03-03 at 14.00.30
Screenshot 2023-03-03 at 14.04.37

Caroline - New York