VanMoof is a next level product with a high-end image, but potential riders wanted more than the gloss. 88% of people buying an e-bike have never used one before, so we needed to ignite experience beyond tech. 

Enter - Rider Stories. A documentary series format bringing to life characters who ride VanMoofs, giving us a peek into the fabric of chaotic cities.  Each snapshot reveals a fresh perspective on how riding can unlock bountiful, poetic possibility. 

The series was shot over two years - involving in-depth rounds of researching, chemistry calls (incredible stories, tears), storyboarding, directing and intricate film and photo production with 16 riders across Paris, London, New York and beyond.   

Lacy - Berlin

Cedric - Paris 

Shevelle - London 

Rubix - Paris   

Mark - New York    

Caroline - New York