To kick-start excitment ahead of the full S6 reveal, we crafted a series of visuals that introduced the S6 under the concept: revealed by the city.
Its sculptural form appeared only through fractured reflections across car doors, chrome, puddles and glass. Throughout the hype details became clearer, the first visuals with pure abstract moving to obvious.
An mysterious world where the city itself became part of the reveal, under the headline “Incoming” building anticipation ahead of launch. Each of the visuals became teaser assets on social, email and paid.