For the launch of the S6, we built an elevated art directed universe that positioned the bike far beyond the expected. Drawing from the language of luxury fashion, high-end fragrance and sci-fi surrealism, every frame turns the S6 into a sculptural object.
The lighting, angles and treatments were carefully crafted to to exaggerate form and distort attention. The result is a world that repositions the S6 beyond the mundande category and into an high-end future. See more by cliking here.
CREDITS
Creative Director: Donnie De Meijer
Production Lead: Samara Van Der Valk
Writer: Alex Rigby
Editor: Stephanie Seybold