For the launch of the all-new VanMoof S5 and A5, we took the bikes into the world they were built for and found the riders who matched their energy.
Shot across Los Angeles, Paris and Amsterdam, we created a visual world that committed to being in the thick of it and of showing up as you are, without bounds. Focusing on attitude, this was never about specs. It was about the undeniable energy of a near-perfect ride.
Working with a series of fashion photographers and ambassadors like Little Simz and a host of other talent, we drip-fed tease imagery ahead of the launch. We created a range of assets that dropped in global OOH, Dazed +
i-D print and on socials.
Role: Leading concept, art direction, selecting photographers, briefing stylists, developing the graphic treatment and motion design.