How do you prove Vanmoof has the best anti-theft in the unvierse? 
Reframe security as freedom. Instead of focusing on “beating thieves,” give riders a clear, positive benefit: the confidence to leave the S6 anywhere.

VanMoof’s Anti-Theft is good. In fact, it’s so ridiculously good that it really doesn’t matter where you leave your bike.

Shot on location at a distant dessert, a cow farm and industrial factory. We sought out whimsically weird locations to make sure anywhere really was, anywhere. And yes, the tumbleweeds are real.

My role was concept, creative direction, leading graphic design treatment and photographer on set for product imagery.