How do you prove Vanmoof has the best anti-theft in the unvierse? 
Reframe security as freedom. Instead of focusing on “beating thieves,” give riders a clear, positive benefit: the confidence to leave the S6 anywhere.

VanMoof’s Anti-Theft is good. In fact, it’s so ridiculously good that it really doesn’t matter where you leave your bike.

Shot on location at a distant dessert, a cow farm and industrial factory. We sought out whimsically weird locations to make sure anywhere really was, anywhere. And yes, the tumbleweeds are real.

Role: Concept / Creative Direction / Photographer